The Toyota Crown: Luxury, Performance, and Innovation

The new Toyota Crown sets a new benchmark in the hybrid sedan market, blending cutting-edge technology, luxury, and efficiency into one stunning package. Four different trim levels of the Crown are coming to a road near you: XLE, Limited, Nightshade, and Platinum. Each one has its own style, performance, and features designed for modern drivers. Whether you’re a loyal Toyota customer or exploring hybrid options for the first time, the new Toyota Crown delivers an experience that transcends the ordinary.

Interior: Sophisticated Comfort Meets Modern Technology

The new Toyota Crown’s interior is a masterclass in design, comfort, and functionality. As soon as you step in, you’ll see a refined cabin with high-quality materials and easy-to-use technology.

Premium Seating: All grades come standard with leather-trimmed seats, heated and ventilated front seats, and heated rear seats. The XLE grade offers 8-way power-adjustable front seats, providing customizable comfort for both driver and passenger.

Climate Control: Dual-zone automatic climate control ensures that every passenger enjoys optimal comfort. The illuminated control panel is conveniently placed below the multimedia screen, making it easy to adjust settings.

All models come with a 12.3-inch digital display and a touchscreen that features the Toyota Audio Multimedia system, supporting wireless Apple CarPlay® and Android Auto™. The Limited, Nightshade, and Platinum grades enhance the audio experience with an 11-speaker JBL® Premium Audio system.

Ambient Lighting and Moonroof: For added luxury, the Limited, Nightshade, and Platinum grades come with a fixed panoramic moonroof and in-cabin LED lighting, creating a sophisticated ambiance that complements the vehicle’s high-end appeal.

Enhanced Connectivity: Stay connected with multiple USB-C ports and a wireless Qi charger, standard on all grades. The Platinum grade further elevates convenience with a Head-Up Display and a power tilt and telescopic steering wheel, making every drive as seamless as possible.

Exterior: Design with a Touch of Elegance

The exterior of the new Toyota Crown is as striking as it is functional, combining modern aesthetics with practical features that enhance both style and performance.

Sleek Profile: The Toyota Crown features a dynamic body style with sweeping character lines that improve aerodynamic efficiency. The hammerhead front fascia, paired with sleek daytime running lights, adds to its commanding road presence.

High Position: The Toyota Crown sits on 19-inch wheels, with an option for 21-inch wheels on higher trims. This elevated stance provides a clear view of the road and makes entry and exit effortless.

Nightshade Version: The Nightshade model offers a striking contrast with its black exterior features, such as black door grips, mirror covers, and a shark fin-style antenna. The 21-inch matte-black finished wheels complete its distinctive look.

Color Choices: The Crown comes in bold colors like Black, Oxygen White, Bronze Age, and Storm Cloud. The Platinum grade features a special two-tone paint option combining black with Oxygen White, Heavy Metal, Supersonic Red, or Bronze Age.

Performance and Efficiency: Power Meets Eco-Friendliness

The new Toyota Crown offers two hybrid powertrains that balance performance with fuel efficiency, ensuring a thrilling drive without compromising environmental responsibility.

Hybrid Powertrains:

• Toyota Hybrid System (THS): Available on the XLE, Limited, and Nightshade grades, this setup pairs a 2.5-liter engine with front and rear electric motors, delivering an EPA-estimated 41 MPG combined.
• Hybrid MAX: Exclusive to the Platinum grade, this high-performance hybrid system pairs a 2.4-liter turbocharged engine with a rear eAxle, producing 340 horsepower and 400 lb-ft of torque, while still achieving 30 MPG combined.

All-Wheel Drive (AWD):

• Electronic On-Demand AWD: Standard on XLE, Limited, and Nightshade trims, this system adjusts power between front and rear wheels for better traction and stability.
• Full-Time Electronic AWD: Standard on Platinum, this advanced system enhances responsiveness and rear-wheel-drive feel for a more dynamic drive.

Suspension and Handling:

• Smooth Ride: The Crown’s suspension system, including a MacPherson strut front and multilink rear setup, ensures comfort and control.
• Adaptive Variable Suspension (AVS): Exclusive to the Platinum grade, AVS automatically adjusts damping for a balance of comfort and sportiness.

Safety: Cutting-Edge Features for Peace of Mind

Safety is paramount in the new Toyota Crown, with Toyota Safety Sense 3.0 standard across all grades—a suite of advanced driver-assist features that enhance confidence on every drive.

Toyota Safety Sense 3.0 Includes:

• Pre-Collision System with Pedestrian Detection
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Departure Alert with Steering Assist
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

Additional Safety Features:

• Blind Spot Monitor with Rear Cross-Traffic Alert
• Safe Exit Alert
• Advanced Park System (Platinum grade only)

Grade Breakdown: Choose Your Crown

XLE: Toyota Hybrid System, Electronic On-Demand AWD, 19-inch wheels, heated and ventilated seats, 12.3-inch touchscreen with 6-speaker audio system.

Limited: Adds panoramic moonroof, JBL® audio, parking assist, and available Advanced Tech Package.

Nightshade: Includes black exterior accents and 21-inch matte-black wheels.

Platinum: Hybrid MAX powertrain, Full-Time AWD, AVS, 21-inch machined wheels, and advanced driver assists.

Experience the New Toyota Crown

The new Toyota Crown isn’t just a car—it’s a statement of luxury, performance, and innovation. Whether you’re commuting, cruising city streets, or heading out on a weekend getaway, the Crown delivers confidence, sophistication, and efficiency in every mile. Discover which trim fits your lifestyle and experience the future of driving today.