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Two people at a coffee shop with a 2023 Toyota Prius in the background

The All-New 2023 Toyota Prius | Walser Toyota

The Toyota Prius is back with its 5th, and may we say most stylish, iteration in its 23-year production run. Since its debut in 2000, the Prius has reigned supreme in fuel economy and has earned the nameplate of the most fuel-efficient hybrid car for a number of those years. 2023 is no different with the new model having an estimated 57 combined MPG. Even with its eye-popping fuel economy, we expect shoppers will be most excited about the complete exterior overhaul. With a lower, wider, and longer body, the vehicle has a sporty, refined appearance that can double as a modern hot hatch or luxury four-door sedan. With these changes, drivers will enjoy a smoother driving experience with improved rigidity compared to previous models. On the inside, an all-new 12.3-inch infotainment screen is available to improve driver convenience and access to all the latest safety and entertainment features. To wrap it all up, the Prius remains a bargain with a starting price of $27,540.

Models & Pricing for the 2023 Prius

Three trim levels will be available, all offering various points of value based on the owner’s needs. One important thing to note is that all trim levels will be offered in FWD and AWD drivetrains, with FWD getting slightly better gas mileage.

The lineup starts with the base model known as the LE (starting at $27,540). See the list below for the LE’s primary exterior, interior, and safety features.2023 Toyota Prius LE in White


  • Bi-LED projector headlights, LED daytime running lights (DRLs), & LED taillights
  • Heated, power outside mirrors
  • Active grille shutter
  • 17-inch alloy wheels with all-season 195/60R17 tires


  • Single-zone climate control with pollen filter
  • 8-inch center touchscreen
  • Wireless Apply CarPlay and Android Auto with 6 speaker audio system
  • 6 total cupholders
  • 3 drive modes: EV, ECO, and POWER
  • Multi-Information Display (MID) and 7-inch LCD instrument gauge display
  • 1 12V auxiliary power outlet and 6 USB ports
  • 6-way adjustable driver and front passenger seats
  • Fabric-trimmed front seats
  • Fold-down rear seats with center armrest
  • SofTex-trimmed steering wheel


  • Driver and front passenger Advanced Airbag System
  • Integrated backup camera
  • Integrated regenerative braking
  • Hill Start Assist Control
  • Safe Exit Assist
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • Star Safety System
  • Toyota Safety Sense 3.0

The next step up is the XLE (starting at $30,895) which will add a handful of standard and optional features. Most notably:2023 Toyota Prius XLE in Black

  • 19-inch alloy wheels with all-season 195/50R19 tires
  • Wireless smartphone charging
  • 8-way adjustable driver seat with lumbar support
  • SofTex-trimmed front seats
  • Heated steering wheel and seats
  • Front and rear parking assist
  • Push start remote feature
  • Digital key capability
  • Rain sense wipers
  • Optionable fixed glass roof ($ TBD)
  • Optionable 12.3-inch Toyota Audio Multimedia touchscreen ($735)
  • Optionable Advanced Technology Package ($800)
    • Color Head-Up Display (HUD)
    • Adaptive Front-Lighting System (AFS) with auto-leveling headlights

The final and most luxurious trim level is the Limited (starting at $34,465). The Limited includes all XLE features plus the following:2023 Toyota Prius Limited in Red

  • Fixed glass roof and power liftgate
  • Adaptive Front-Lighting System with auto-leveling headlights
  • 3-inch Toyota Audio Multimedia touchscreen
  • 8 JBL speakers (including subwoofer) and JBL amplifier
  • Ventilated front seats
  • Optionable Advanced Technology Package ($800)
    • Color Head-Up Display (HUD)
    • Adaptive Front-Lighting System (AFS) with auto-leveling headlights
  • Optionable Limited Premium Package ($ TBD)
    • Advanced Park
    • Panoramic View Monitor
    • Rear Cross-Traffic Braking

Fuel Economy, Performance, & Efficiency for the 2023 Prius

2023 Toyota Prius shifter and mode selector
As stated in the introduction, the 2023 Prius will have a best-to-date 57 combined MPG and is equipped with an 11.3-gallon fuel tank, giving owners just over 640 miles of range on a single tank. Drivers can utilize the ECO drive mode which automatically modulates the throttle to achieve maximum fuel economy. The lineup will house a single 2.0L Hybrid Gas/Electric Inline-Four engine with a 60% increase in horsepower year over year (121 hp vs. 196 hp). The engine will be mated to the previous models Electronically controlled Continuously Variable Transmission (ECVT). Moreover, the battery pack has been improved by reducing the size and weight while increasing power output by 15%. With a more powerful engine, larger ventilated front brakes and solid rear brakes have been added for increased stopping power.

For those curious about Toyota’s Plug-in Hybrid (PHEV) model, the Prius Prime, the battery size has been increased to improve the original 25 mile range to an estimated 40 miles. The Prime will also be equipped with solar panels, integrated into the roof to recharge the electric battery, and provide additional power to essential vehicle functions. As a note, the Prius Prime will retain all the features of the standard Prius but will have an added electric motor for purely electric driving. Trim-level names will also differ slightly with SE, XSE, and XSE Premium.

Key Points:

  • Up to 57 MPG (FWD) and 640 miles on a single tank
  • Additional 75 horsepower (60% increase) year over year for a total of 196 hp (AWD)
  • Larger disc brakes for improved stopping power
  • Increased Prius Prime battery range with an estimated 40 miles of range
  • Roof integrated solar panels on Prius Prime models to aid essential vehicle functions

Exterior Design Updates for the 2023 Prius

The exterior has been completely redesigned to reflect modern style cues, clearly apparent in the lighting design and aerodynamic body curves. A sweeping flow starts at the front of the vehicle and wraps back to the continuous taillight, flaunting a sleek and forward-looking appearance. The 2-inch shorter height and 1.5-inch wider rear track width make for a more aggressive stance. With a shorter height, you may initially expect to have less ground clearance, but the new model will surprisingly have an improved clearance of 5.6 inches (0.5 inches higher than 2022), meaning Minnesota drivers will have an easier time navigating snow-ridden roads. Lastly, six exterior colors will be available:

  1. Cutting Edge (light gray)
  2. Guardian Gray (dark gray)
  3. Midnight Black Metallic (black)
  4. Supersonic Red (red)
  5. Wind Chill Pearl (white)
  6. Reservoir Blue (blue)

Key Points:

  • Complete exterior redesign with longer, wider proportions
  • Improved ground clearance
  • LED headlights, daytime running lights, taillights, and stoplights

Interior, Tech, & Cargo for the 2023 Prius

Beyond the exterior refresh, one of the most significant changes coming to the new Prius is the available 12.3-Inch Toyota Audio Multimedia touchscreen. This is integrated with all the vehicle’s essential media technology features such as infotainment, safety, and music streaming services. Like many of the vehicles made in recent years, the Prius will be Apple CarPlay and Android Auto compatible. Owners will also have the pleasure of receiving a complimentary 3-Month Sirius XM Platinum Plan Trial and a 1-year trial of Toyota’s Drive Connect, a connected service platform meant to enhance the driving experience through cloud navigation, live chat, and an on-demand voice command system.

Drivers can experience premium comfort with the available 8-way adjustable seat with lumbar support to ensure long drives are soothing and easy on the body. With comfort also comes safety and convenience. The color head-up display (HUD) allows drivers to keep their eyes on the road as a projection will appear on the lower windshield with pertinent information like speed, navigation, and hybrid system indicators.

With the changes to body proportions, passengers with longer legs can rejoice as there is an additional inch of leg and hip room, but this comes at the cost of less headroom due to the shorter design. Furthermore, there is plenty of cargo space thanks to the Prius’ hatchback design and fold-down rear passenger seats, offering up to 23.8 cubic feet of cargo volume.

Key Points:

  • All-new 12.3-inch Toyota Audio Multimedia touchscreen
  • Improved driver and passenger comfort with up to 8-way adjustable seating
  • Color head-up-display for a safer, more convenient driving experience
  • Improved leg and hip room available

Safety Comes Standard with the 2023 Prius

All Prius trims will come standard with Toyota’s latest suite of safety and driver assistance features; Safety Sense 3.0.

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Automatic High Beams
  • Road Sign Assist
  • Lane Tracing Assist
  • Full-Speed Range Dynamic Radar Cruise Control

The system was developed to help avoid all the uncertainties that drivers face on a daily basis, whether it be a pedestrian making a surprise appearance at a stop light or invisible road lines due to extreme weather conditions. Additionally, the Star Safety System is also standard with familiar features like Traction Control, Anti-Lock Brakes (ABS), Brake Assist (BA), Electronic Brake-force Distribution (EBD), and Vehicle Stability Control (VSC). Front cabin passengers also receive an additional layer of protection with the Advanced Airbag System.

Key Points:

  • Toyota’s revised suite of safety features, Safety Sense 3.0 and Star Safety, is standard across the lineup
  • Advanced Airbag System for additional front cabin protection

Toyota & Walser Have You Covered

Both Toyota and Walser are committed to protecting you and your vehicle. That is why we both offer a complimentary, free-of-charge warranty so you can drive in peace knowing you are covered.

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from the original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferrable across ownership.

We also offer our complimentary WalserCare limited powertrain warranty on all new and most used vehicles which provides coverage for up to 8 years or 100,000 miles. Click here to learn more.

The Prius also comes with ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years of Roadside Assistance, regardless of mileage.

Preorder The All-New 2023 Toyota Prius With Walser Toyota Today!

If you are interested in pre-ordering a new 2023 Toyota Prius or would simply like more information on the vehicle, please fill out the form below. A sales representative will reach out to you shortly!


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